Advertise

ParksWiki is an independent encyclopedia of the Disney parks, operated by Sean Ventures. Advertising on ParksWiki is managed by Sean Ventures and is kept clearly separate from the encyclopedia's articles.

Audience

ParksWiki readers are Disney parks fans researching trips: attractions, lands, dining, resorts, events and tickets across Walt Disney World, Disneyland and the international parks. Articles are written to be useful before and during a visit, which makes the readership a planning audience, not a passing one.

Placements

Ad layouts are built into the site's design rather than pasted onto it:

• Leaderboard — a banner slot beneath the page title on article pages.
• In-article — a slot following the lead section of longer articles.
• Sidebar rail — a vertical slot in the article sidebar.

Every placement is labelled as advertising and styled to sit cleanly inside the page design.

Founding advertiser

The founding advertiser on ParksWiki is SupaPark, the Disney parks companion app. SupaPark house ads will run in the placements above as the advertising programme launches, and the layouts are being built and tested against them first.

Advertiser signup

Advertiser onboarding is handled directly by Sean Ventures while the self-serve signup is built. Apps, studios and local businesses that serve Disney parks guests can register interest with the Sean Ventures team — see sean.net/ventures. Founding advertisers are onboarded first and locked into launch placements.

Standards

• Ads never appear inside article text as if they were encyclopedia content.
• Advertising does not influence article content, coverage or verdicts.
• Only family-appropriate advertisers relevant to parks guests are accepted.